MId Term analysis

Mid-Term Rhetorical Analysis

Introduction: The company DOT has started making ads and commercial to aware people that the speed limit is 30 mph in New York because a pedestrian was struck by a car that was going 40 mph. DOT noted that if the car was going 30 mph the pedestrian would have had a better chance of living. The purpose of DOT’s ads is to keep the people in the New York streets safe from cars speeding. In the ad I will be talking about has a little girl with half of her face and the other half has a skeleton face. Then around the little girl’s face is two sentences that read, “hit at 40 mph there’s a 70% chance I’ll die,” and “hit at 30 mph there’s an 80% chance I’ll live.” So seeing those two sentences really speaks volumes to audience because the viewer can see what the ad is trying to say. Throughout the essay I will discuss how the organization helps the ad appeal to the audience.

Context: The author of the ad is called DOT. This organization full name is the department of transportation and their goals are to safe, efficient and environmentally responsible movement of pedestrians. They’re trying to reach out to all people that live in New York that walks around on the streets.

Analysis: The organization in this ad speaks to the attended audience without actually speaking to you. The first object that attracts the audience’s eye is the girl with the half skeleton, half girl face. This piece plays the biggest role because DOT is trying to make the viewer feel bad about going 40 mph and if they do they might kill a little girl like in the ad. The second part that the audience will notice is the two sentences by the side of the girl head. The part “hit at 40 mph,” and “hit at 30 mph” is the biggest text on the ad because DOT is not focused on the whole ad. They wanted to draw the audience’s attention to those two parts to make people aware of the speed limits in New York. After the audience has read the pieces in the center of the ad their eyes will gaze on the text that says, “that’s why it’s 30 mph,” in yellow and the 30 mph is the actually sign. This is important because DOT is trying to persuade the audience to drive 30 mph to save the people that walk the streets of New York.
Conclusion: After closely looking at the ad I feel like it would be really effective to people that lived in New York because if the facts are right, the person that is driving the car could spare somebody’s life if they do get in an accident. A way that DOT could have made the ad better is maybe putting the outline of a human body and putting how many people that are actually getting in accidents every year to make the ad seem more realistic.